Fudgegraphics gets a facelift (v7)

It’s been a long time coming, 18 months to be precise, Fudgegraphics presents itself with a shiny new look. Those following me on Twitter or checking what I’m up to on Dribbble will know that I’ve been working on this new design for quite a while now. As every designer will tell you: You Are Your Worst Client! I knew that, which is why I never predicted an exact release date. It would be ready when it’s ready. That time is now.

Why get a new design? Why re-design instead of re-align?

Fudgegraphics Redesign v7 Header

The simple answer is: I got bored of the old one and didn’t think that it reflected my personality anymore. Long before I started with the webdesign work (you know, sketching, researching and all that) I made the decision to update my logo. This turned out to be the hardest job ever. Over the years this blog has gained a loyal fanbase and coming up with a new brand image is never an easy task (Gap anyone?). For months I’ve been working on different designs in Illustrator, only to come back a few weeks later not to like it anymore.

The main aim was for the logo to be:

  • recognizable
  • effective in both gray scale and colour
  • heavy typography-based
  • having that vintage touch
  • flexible

So here we are. See below the final evolution of the brand spanking new Fudgegraphics logo.

Fudgegraphics Redesign v7 Logo Evolution

Once  set on the logo it became clear that this should be the main focal point of site, resulting in a rather minimal design.

What’s new then?

The first thing returning visitors will notice is that the site is dark now. While this isn’t as text-friendly as a light website the decision to use it nonetheless was based on the fact that most articles on the blog are highly visual. There have never been long discussion-type articles (apart from this one) and as such the dark colour scheme didn’t raise much concern.

The other major change is that the post excerpts now sport thumbnails. There’s still a few posts which haven’t been updated with their own featured image. As you can image this is a tedious task.

Fudgegraphics Redesign v7 404 Page

In terms of general layout, not much has changed. It still uses a right-aligned sidebar, horizontal navigation and the icon blogroll in the footer. I was always happy with the general layout and didn’t want to confuse visitors too much.

No design blog re-design would be complete without a custom 404 page. Here’s mine (hopefully this is the only time you will see this page).

Fudgegraphics Redesign v7 404 Page

Under the Hood:

These tools were used to design and develop the site:

  • Pencil and paper
  • Adobe Illustrator CS5
  • Adobe Photoshop CS5
  • Coda (by Panic)
  • Firebug (Firefox plugin)

Fudgegraphics is powered by WordPress and uses the HTML5 Doctype as well as some fancy CSS3 properties.

Final Words

I hope you enjoyed the look behind the scene of the new design. Should you encounter any bugs then please let me know and I’ll do my best to fix them promptly. All other suggestions are welcome too.

Written by Franz Jeitz

Franz Jeitz is a freelance designer and owner of Fudgegraphics. Originally from Luxembourg he now lives in London. Franz loves design, music and is a tea enthusiast. Follow him on Twitter.

Join the Discussion:

10 Awesome Responses so far
  1. Why do you use HTML5 Doctype if, at the end, you don’t use any of the html5’s tag ?
    Great redesign BTW. 🙂

  2. @ Akashrine: I could have used a different doctype, however in an attempt to move forward with time I decided to use the HTML5 one. It doesn’t make a difference, but rather than being stagnant is good to push forward. Every little helps.
    Glad you like the new design!

  3. The redesign looks great Franz! Love the new logo and all the attention to detail. And yeah, I can definitely relate to being your own toughest critic.

  4. @ Andrew: Thanks very much for your kind words. Really means a lot that you like the new design. Can’t wait to get new business cards (thinking of letterpressing the logo).
    Will take me a while to get the layout right before sending them off to the printer (toughest critic again)

  5. I’m seriously loving this redesign Franz! The logo really is a focal point, and the minimal design works well around it. Everything just looks really professional. LOVING your 404 page btw haha.

  6. Thanks so much Tom! I’m really glad you like the new design.

  7. The new site design looks great! I know how you feel, I just recently redesigned two of my own sites but it was a long time coming too. I think your new design definitely stands out from the rest so branding points there! I also loovve the new logo design, very nice!

  8. very fantastic design

  9. Very nice redesign!

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